“Generation Q - is generation YOU! It’s what they tell you not to do; it’s what you see your true self through. It’s what is old and what is new. What you know and what you knew. It’s what you feel and what is true” Alex Box, Illamasqua Creative Director

For the longest time we have been told that age is just a number and age has no limits! As the age old saying goes “you are only as young as you feel” so why not embrace your true age and flaunt it! For true makeup fans beauty has no limit, and neither should your age!

Illamasqua brings us real women with a passion for makeup and a sense of their own beauty with Generation Q. Dare to get in tune with your alter ego once and for all!

Illamasqua is standing up against the industry rule of “only wearing matt” products and concealing your real identity under a sea of “beige” after a certain age. Complementing and empowering your true beauty, shimmer is adorned to accent, highlight and lift features. Generation Q is a celebration of today, where beauty and creativity has no sell by date.

(Source: illamasqua.com)